Roundmark
Internal build brief · v0.1
RoundmarkThe easiest way to run a company golf day.

Roundmark helps companies and groups run polished golf days without spreadsheets, paper scorecards or app-download friction.

QR scoring, live leaderboards, sponsor slots and event history in one simple event hub.

Executive snapshot View MVP scope
ParkersParkers · Summer Client Day
Live

48

Players

12

Teams

7

Sponsors

Live leaderboard
Hole 12 / 18
  • 1The Birdies
    −6
  • 2Long Drivers
    −4
  • 3Eagle Co.
    −3
  • 4Par-tners
    −1
Team scorecard

Team 04 · The Birdies

Scan to score · no app

Sponsor slot

Domino's Pizza

Pizza cart · Domino's

Holes 6 · 12 · 18
Roundmark

Replaces

SpreadsheetsPaper scorecardsWhatsApp updatesManual team sheetsDelayed resultsForgotten sponsor value

Gives you

Event hubQR scorecardsLive leaderboardSponsor slotsSaved resultsEvent history
Operating principle
Roundmark is software, not a managed event service. The organiser runs the day. The app makes it more organised, branded, fun and easy to score.
Section 02 · Snapshot

Executive snapshot.

The whole idea in 30 seconds.

Product

Self-serve golf day app

Buyer

Companies, teams and societies

Wedge

QR scoring + branded event hub

Model

Event passes + annual plans

QR scoring

No-download scorecards opened straight in the browser.

Live leaderboard

Provisional standings updated as scorers enter holes.

Sponsor slots

Branded placements across the event hub and leaderboard.

Event history

Past winners, standings and duplication for recurring days.

No app download

Players scan a QR and start scoring — no install, no account.

Companies & groups

Built for company golf days, internal teams and societies.

Section 03 · Decisions

Key product decisions.

The boundaries that prevent build drift.

Decision 01

Self-serve, not managed service

Decision 02

Web app, not native app

Decision 03

Companies first, clubs later

Decision 04

QR scoring first, full offline later

Decision 05

Sponsor slots first, reporting later

Decision 06

Charity links first, donation processing later

Decision 07

Annual plans, not monthly billing

Decision 08

Simple formats before complex tournament logic

Section 04 · Positioning

What Roundmark is — and what it is not.

A clean line between the product we are building and the things it is not.

What it is

  • Golf day event software
  • Self-serve web app
  • No-download player scoring
  • Branded event and leaderboard experience
  • Built for companies, teams and societies
  • Designed to replace spreadsheets, paper scorecards and manual leaderboard updates

What it is not

  • Managed event service
  • Golf club management platform
  • Native app-first product
  • Full charity fundraising system
  • Complex tournament rules engine
  • Agency white-label platform at launch

Core product flow

Setup

1

Create event

Name, date, course, format.

2

Add players

Import a CSV or type the roster.

3

Build teams

Manual, auto or balanced by handicap.

4

Generate QR links

One scorecard per team or group.

Event day & results

1

Enter scores

Scorer opens link in browser, no install.

2

View leaderboard

Provisional standings update live.

3

Lock results

Admin reviews, corrects, then locks.

4

Save / export

Winners sheet, recap and history.

Organiser journey

Set up, run, lock and share

  1. 1Create event
  2. 2Add course details
  3. 3Import players
  4. 4Build teams
  5. 5Add sponsors / charity link
  6. 6Generate QR scorecards
  7. 7Monitor leaderboard
  8. 8Lock and export results

Player / scorer journey

Scan, score, see the leaderboard

  1. 1Scan team QR code
  2. 2Confirm team
  3. 3Enter scores in browser
  4. 4View live leaderboard
  5. 5Submit final scores
  6. 6No account required
Section 05 · Problem

The organiser problem.

What running a company golf day looks like today, and what it should look like.

Before Roundmark

  • Player list in Excel
  • Team changes by email
  • Handicaps missing
  • QR links manually shared
  • Paper scorecards collected late
  • Leaderboard calculated after the round
  • Sponsors get limited visibility
  • Results disappear after the day

With Roundmark

  • One event hub
  • Players and teams in one place
  • QR scoring per group
  • Live leaderboard
  • Sponsor slots built in
  • Results locked and saved
  • Repeat events from history
  • Branded recap and exports
Sharp line
Roundmark does not need to beat Golf Genius on tournament depth. It needs to beat spreadsheets on simplicity and beat generic scoring apps on business-event polish.
Section 06 · Opportunity

The opportunity is not “another golf scoring app”.

The stronger wedge is a simple, organiser-first platform for business golf events.

Business-event-firstGolf-firstSelf-serveManaged
Golf Genius
Squabbit / Golfify
GolfStatus
ClubsAway
Roundmark

Roundmark sits in the gap between lightweight scoring tools and service-heavy event providers — self-serve, but built for business events.

We do not need to beat Golf Genius on tournament depth. We need to beat spreadsheets on simplicity and beat generic scoring apps on business-event polish.

Market signals

Corporate golf days already have budget

Venue packages can run from low four figures to low five figures depending on player count and venue.

Organisers still rely on spreadsheets

Player lists, teams, handicaps, sponsor assets and results often sit across email, Excel and paper scorecards.

No-download scoring is useful but not enough

QR scoring reduces friction, but the bigger value is the full organiser workflow.

Recurring groups create subscription potential

Internal leagues, societies and repeat company events need history, duplication and standings.

Sponsor-backed and charity days add value

Sponsor slots and charity links are useful, but donation processing and advanced reporting should come later.

The market is crowded but uneven

Existing products are often club-first, golfer-first, charity-first or service-heavy. Roundmark should be lighter, simpler and organiser-first.

Competitor landscape

  • Club / enterprise platforms

    Examples
    Golf Genius, Golf GameBook
    Strength
    Deep competition tools and club workflows
    Gap for Roundmark
    Too heavy for simple company golf days

  • Golfer / social scoring apps

    Examples
    Golfify, Squabbit, Score My Golf
    Strength
    Lightweight scoring and leaderboards
    Gap for Roundmark
    Less focused on business event experience

  • Charity / fundraising platforms

    Examples
    GolfStatus, Event Caddy, BirdEase
    Strength
    Strong fundraising and sponsor features
    Gap for Roundmark
    Can be heavier than needed for simple corporate days

  • Managed live-scoring services

    Examples
    ClubsAway, GDScore
    Strength
    Polished support and event-day confidence
    Gap for Roundmark
    Service-heavy, less self-serve

  • Roundmark

    Examples
    Self-serve business golf day app
    Strength
    Simple setup, QR scoring, branding, results, history
    Gap for Roundmark
    Must stay focused and reliable
Section 07 · Audience

Ideal Customer Profile.

UK, relationship-led B2B companies running annual or repeat golf days for clients, partners, suppliers, staff or charity.

1

Relationship-led professional services

Strong fit

Examples

AccountancyWealth managementLaw firmsInsurance brokersCorp finance

Why they fit

  • Client relationships matter
  • Annual golf days
  • Event quality reflects the brand
  • Buyer is accessible

Message

“Run a more polished client golf day without spreadsheets or app downloads.”

2

Construction, property and industrial suppliers

Strong fit

Examples

ContractorsDevelopersDistributorsBuilding servicesProperty consultancies

Why they fit

  • Supplier networks are relationship-led
  • Charity golf days are common
  • Sponsor visibility matters
  • Event sizes can be meaningful

Message

“Give your client, supplier or charity golf day a cleaner branded experience.”

3

Tech, telecoms, recruitment and insurance

Good fit

Examples

SaaS firmsTelecomsRecruitmentInsurance

Why they fit

  • Sales and partner relationships matter
  • Client entertainment is common
  • Partner-branded events possible
  • Marketing teams see value

Message

“A no-download event hub that makes your golf day feel premium.”

4

Internal company teams and societies

Recurring fit

Examples

Staff golfSociety daysInternal leagues

Why they fit

  • Recurring usage
  • Standings and history matter
  • Annual plans make sense
  • Low support if self-serve

Message

“Replace WhatsApp, spreadsheets and paper with live scoring and event history.”

5

Charity and sponsor-backed events

Useful, narrow

Examples

FoundationsSponsor days

Why they fit

  • Fundraising days exist already
  • Sponsor visibility matters
  • Event polish helps credibility

Message

“Start with charity links and sponsor slots, not full donation processing.”

Buyer personas · grouped by job to be done

Marketing / Events

Goal
Make the event feel polished
Pain
Sponsor value and follow-up are hard to prove
Roundmark angle
Branded hub, sponsor slots, recap exports

Sales / Commercial

Goal
Better client time
Pain
Admin distracts from hosting
Roundmark angle
Host/client pairing and live event flow

EA / Office Manager

Goal
Avoid chaos
Pain
Late changes, spreadsheets, dietary notes
Roundmark angle
Player import, team setup, QR pack

Founder / MD

Goal
Make the business look professional
Pain
Wants value without major software commitment
Roundmark angle
Simple event pass, visible event polish

Fundraising / CSR

Goal
Raise money and give sponsors value
Pain
Sponsor fulfilment and event admin
Roundmark angle
Sponsor slots, charity link, live results

Society / Group Organiser

Goal
Make recurring golf easier
Pain
WhatsApp, paper scoring and no history
Roundmark angle
Annual plan, history, standings, duplication
Section 08 · Scenario

Example: 48-player client golf day.

What a real Roundmark event looks like from setup to prizegiving.

  1. 1

    Organiser creates the event

  2. 2

    Imports 48 players

  3. 3

    Builds 12 teams

  4. 4

    Adds sponsor logos

  5. 5

    Prints QR cards

  6. 6

    One scorer per group enters scores

  7. 7

    Leaderboard runs in the clubhouse

  8. 8

    Scores verified and locked

  9. 9

    Organiser exports winners and attendees

Section 09 · MVP

MVP architecture layers.

Four product layers. Build first, build next, avoid early — in that order.

1

Setup layer

  • Event creation
  • Course setup
  • Branding
  • Player import
  • Team builder
2

Event-day layer

  • QR links
  • Scorer access
  • Mobile score entry
  • Live leaderboard
  • Admin correction
3

Results layer

  • Score lock
  • Unlock by admin
  • Result export
  • Event history
  • Player history
4

Commercial layer

  • Sponsor slots
  • Charity link
  • Pricing limits
  • Event duplication
Build firstMVPBuild nextLaterAvoid earlyAvoid

Build first

MVP

Critical · first playable

  • Create event
  • Add course
  • Add / import players
  • Build teams
  • Generate QR links
  • Enter scores
  • Live leaderboard
  • Admin correction
  • Lock / export results

Important · first sellable

  • Branding
  • Sponsor slots
  • Event duplication
  • Player history
  • Fallback short links
  • One scorer per group option
  • Individual score entry option

Needs dev validation

  • Automated course setup via API
  • Local draft saving
  • Unlock logic
  • Player accounts / history
  • Auto-balance by handicap

Build next

Later
  • Automated email reminders
  • Deeper event comms
  • TV / display mode improvements
  • Basic sponsor reporting
  • Photo wall
  • Post-event recap page
  • Advanced leaderboard display
  • More scoring formats
  • Agency mode
  • CRM exports

Avoid early

Avoid
  • Native mobile apps
  • WHS integration
  • Direct donation processing
  • Advanced sponsor reporting
  • CRM integrations
  • Complex offline mode
  • Unusual tournament formats
  • Deep golf club operations
  • Full payment processing for charity fundraising
Section 10 · Scoring

Scoring should stay intentionally narrow.

Support formats organisers can understand and explain quickly.

Stroke Play

Yes
Complexity
Low
Best for
Simple events
Input
Gross strokes

Stableford

Yes
Complexity
Medium
Best for
Mixed ability
Input
Gross strokes, app calculates points

Texas Scramble

Yes
Complexity
Medium
Best for
Charity / company days
Input
Team score per hole

Nearest the Pin

Manual
Complexity
Low
Best for
Side contests
Input
Organiser-entered winner

Longest Drive

Manual
Complexity
Low
Best for
Side contests
Input
Organiser-entered winner

Better Ball

Later
Complexity
Medium/High
Best for
Competitive groups
Input
Individual scores, app selects best
Product principle
Scorers should enter what they know: gross strokes. Roundmark should calculate the rest.
Section 11 · Reliability

Event-day control room.

The early risk is not scoring maths. It is whether the organiser trusts the app when people are waiting for results.

Risks to monitor

  • No scores submitted
  • Duplicate scorer session
  • Missing holes
  • QR issue
  • Signal issue
  • Player change
  • Leaderboard discrepancy
  • Prizegiving delay

Controls

  • Admin override
  • Resend short link
  • Paper backup
  • Lock leaderboard
  • Correction log
  • Final verification
  • Printable winner sheet
  • Scorer support
Design rule
The app must degrade safely. If the tech fails, the golf day still runs and the organiser still looks in control.

Event-day runbook

  1. 1

    T-7 days

    Final setup, course and player list confirmed.

  2. 2

    T-24 hours

    QR pack checked, sponsor assets in place.

  3. 3

    T-60 mins

    Registration opens, scorer briefing prepped.

  4. 4

    Tee-off

    Scorer briefing, QR scanned, first scores in.

  5. 5

    During round

    Monitor gaps, push reminders, fix mistakes.

  6. 6

    Post-round

    Verify cards, lock leaderboard.

  7. 7

    Prizegiving

    Display final results and export winners.

Section 12 · Pricing

Pricing for one-off and recurring usage.

Annual plans keep the model cleaner and avoid one-month churn after a single event.

Start here

Event Pass

£299one-off

Best for

    One company golf dayCharity dayCustomer eventInternal golf day

Includes

  • 1 event
  • Up to 72 players
  • QR scoring
  • Live leaderboard
  • Basic branding
  • Sponsor slots
  • Charity link
  • Result export
Recommended

Best for companies

Business

£999/ year

Best for

    Companies running multiple golf daysInternal leaguesCustomer / partner events

Includes

  • Up to 10 company events
  • Up to 120 players per event
  • QR scoring
  • Live leaderboard
  • Full branding
  • Sponsor slots
  • Charity link
  • Event duplication
  • Player history
  • League standings
  • Result export
  • Email support

For societies

Groups

£349/ year

Best for

    SocietiesStaff groupsCasual recurring golf groups

Includes

  • Unlimited basic events
  • Up to 48 players per event
  • QR scoring
  • Live leaderboard
  • Basic branding
  • Event duplication
  • Player history
  • Basic league standings
  • Result export

Feature comparison

  • Events

    Event Pass
    1
    Business
    Up to 10
    Groups
    Unlimited

  • Players per event

    Event Pass
    72
    Business
    120
    Groups
    48

  • QR scoring

    Event Pass
    Business
    Groups

  • Live leaderboard

    Event Pass
    Business
    Groups

  • Event branding

    Event Pass
    Basic
    Business
    Full
    Groups
    Basic

  • Sponsor slots

    Event Pass
    Business
    Groups
    —

  • Charity link

    Event Pass
    Business
    Groups
    —

  • Event duplication

    Event Pass
    —
    Business
    Groups

  • Player history

    Event Pass
    —
    Business
    Groups

  • League standings

    Event Pass
    —
    Business
    Groups
    Basic

  • Result export

    Event Pass
    Business
    Groups

  • Support

    Event Pass
    Standard
    Business
    Email
    Groups
    Standard
Section 13 · Financials

Potential financials.

Roundmark does not need huge scale to be useful as a side-project. The early financial goal is to validate that organisers will pay for a simple, reliable golf day tool, then build repeatable annual revenue from groups and businesses.

Revenue mix

Stream 1

One-off Event Passes

£299 per event — quick cash validation.

Stream 2

Annual Groups plans

£349 / year — low-friction recurring revenue.

Stream 3

Annual Business plans

£999 / year — strategic, highest-value accounts.

Stream 4

Optional setup support

Added later, only if demand appears.

First 6 months · scenarios

Conservative · first 6 months

£3,840total revenue
Event Passes

6 × £299

£1,794
Groups

3 × £349

£1,047
Business

1 × £999

£999

Validates demand, but not yet a meaningful business.

Most likely

Realistic · first 6 months

£11,273total revenue
Event Passes

15 × £299

£4,485
Groups

8 × £349

£2,792
Business

4 × £999

£3,996

Strong validation for a light-touch side project.

Strong · first 6 months

£22,197total revenue
Event Passes

30 × £299

£8,970
Groups

15 × £349

£5,235
Business

8 × £999

£7,992

Enough traction to justify deeper product investment.

12-month potential

  • Slow validation

    Event Passes
    10
    Groups
    5
    Business
    2
    Est. revenue
    £6,733
    What it means
    Useful learning, but not yet commercial momentum

  • Solid side-project

    Event Passes
    35
    Groups
    15
    Business
    8
    Est. revenue
    £23,692
    What it means
    Strong enough to keep building and improving

  • Good niche SaaS

    Event Passes
    75
    Groups
    35
    Business
    20
    Est. revenue
    £54,620
    What it means
    Meaningful niche revenue with repeat potential

  • Breakout niche

    Event Passes
    150
    Groups
    75
    Business
    40
    Est. revenue
    £110,985
    What it means
    Strong signal it could become a serious small SaaS

Practical targets

1

First 30 days

£299 – £695

Revenue target

  • Build demo event
  • Speak to 10–15 organisers
  • Secure 1 paid or semi-paid pilot
2

First 90 days

£1,500 – £3,500

Revenue target

  • 3–5 paid events or annual plans
  • Prove event-day workflow works
  • Capture testimonials & screenshots
3

First 6 months

£8,000 – £15,000

Revenue target

  • 15+ event passes
  • 5–10 annual plans
  • 2–5 business plans
4

First 12 months

£25,000 – £55,000

Revenue target

  • 35–75 event passes
  • 15–35 group plans
  • 8–20 business plans

These figures are revenue targets, not profit forecasts. Costs will include hosting, email, payment fees, support time, insurance, software tools and any paid marketing.

What makes the model attractive

  • Event passes create quick cash validation
  • Annual plans create repeatable revenue
  • No monthly billing reduces churn from one-off events
  • Self-serve setup keeps support manageable
  • Business plans create higher-value recurring accounts
  • Can start small without needing hundreds of customers

What could limit revenue

  • Seasonality of golf days
  • Event-day support expectations
  • Slow adoption if setup feels complex
  • Competitors with cheaper scoring tools
  • Companies only running one event per year
  • Need for trust before organisers use it live

Pricing strategy note

  • Event Pass — validates one-off demand.
  • Groups — low-friction recurring revenue.
  • Business — strategic plan; companies are the strongest first buyer with the clearest budget.
Realistic early goal
The realistic early goal is not huge scale. The goal is to prove that 20–50 organisers will pay for a simpler way to run a polished golf day. If that happens, Roundmark has a credible path to a useful niche SaaS business.
Section 14 · Go-to-market

Launch product-led, validate with signal-led outreach.

Build the core product, run a demo event, sell first event passes to organisations already running golf days.

Launch machine

1

Demo event

A live, fully populated sample event to show the flow.

2

Landing page

Single page that explains, demos and sells the product.

3

Founder outreach

Targeted, personal messages to known golf-day organisers.

4

Pilot event

Run a real client or charity event end-to-end.

5

Case study

Capture the pilot as proof for the next 10 buyers.

6

Public launch

Open sign-up, pricing live, repeatable sales motion.

30-day validation plan

1

Days 1–5

Build landing page, demo event and target list.

2

Days 6–10

Send personalised outreach and LinkedIn messages.

3

Days 11–15

Run discovery calls and show prototype.

4

Days 16–20

Offer founding event pass or pilot.

5

Days 21–30

Close first paid pilot or tighten positioning.

First 20 prospects · sample CRM

  • Atlas Wealth

    Segment
    Wealth management
    Golf-day signal
    Annual client day
    Likely buyer
    Marketing Director
    Status
    Outreach sent

  • Northgate Capital

    Segment
    Corp finance
    Golf-day signal
    Sponsors charity day
    Likely buyer
    MD
    Status
    Call booked

  • Granthill Build

    Segment
    Construction
    Golf-day signal
    Supplier event
    Likely buyer
    Commercial Lead
    Status
    Researching

  • Brooke & Vine

    Segment
    Law
    Golf-day signal
    Partners day
    Likely buyer
    Events Manager
    Status
    Outreach sent

  • Mercia Recruit

    Segment
    Recruitment
    Golf-day signal
    Client golf
    Likely buyer
    Sales Director
    Status
    Interested

  • Halewood Insurance

    Segment
    Insurance broker
    Golf-day signal
    Annual charity day
    Likely buyer
    CSR Lead
    Status
    Researching
Section 15 · Dev

What we need to validate with dev.

Open questions for the build partner to answer in the first sprint.

  1. 01

    Can we use a course API for automatic course setup?

  2. 02

    How should QR / magic links be structured securely?

  3. 03

    How do we handle one scorer per group?

  4. 04

    How do we prevent duplicate score submissions?

  5. 05

    What is the simplest reliable live leaderboard architecture?

  6. 06

    How much offline / local draft protection is realistic for MVP?

  7. 07

    How should score lock / unlock permissions work?

  8. 08

    How do we structure player history without forcing accounts too early?

  9. 09

    What data model supports events, players, teams, scores and sponsors cleanly?

Section 16 · Architecture

Product architecture.

How the core objects relate. Not a database schema — a shared mental model.

Layer 1

Organisation

The company or society account, with role-based admins.

    WorkspaceUsers / admins

Layer 2

Events

The day itself, with course detail and branding.

    EventCourseHolesSponsorsCharity link

Layer 3

People & teams

Who is playing, how they are grouped, how they score.

    PlayersTeamsQR / magic links

Layer 4

Scoring & results

Score entry, real-time standings and the locked record.

    ScorecardsLive leaderboardLocked results

Layer 5

History

Past events, recurring players and one-click re-runs.

    Event historyPlayer historyDuplication
Section 17 · Brand

Roundmark brand system.

Modern, simple, polished and lightly premium. Golf-relevant without looking like an old golf club.

Logo

Roundmark
  • · Horizontal logo in nav / header
  • · Icon in cards, badges and app mockups
  • · White / reversed logo on dark callouts

Colour palette

Green

#27542A

Lime

#8DB259

Lime soft

#DDE8C8

Charcoal

#242C33

Cream

#F7F8F5

Stone

#EEF1EC

Border

#D8DDD4

Muted

#667085

Typography

Instrument Sans

Confident headings, plain body, 400–700 weights.

H1 · 700 · tight

H2 · 650/700

H3 · 600

Body · 400/450

Buttons

Primary actionSecondary

Cards

Standard
Soft
Dark callout

Pills & tags

Must-haveLaterAvoidRiskICPPricing

Mockup examples

ParkersParkers · Summer Client Day

Event

Wentbridge Park · Texas Scramble

48

Players

12

Teams

7

Sponsors

Round progressHole 12 / 18
Team scorecard

Team 04 · The Birdies

Scorer: J. Patel

No download
Live leaderboardProvisional
  • 1The Birdies
    −6
  • 2Long Drivers
    −4
  • 3Eagle Co.
    −3
  • 4Par-tners
    −1

Sponsor slot

Domino's Pizza

Pizza cart sponsored by Domino's Pizza

Holes 6 · 12 · 18

Live leaderboard

Parkers · Summer Client Day

Hole 12
  • 1

    The Birdies

    J. Patel +3

    −6
  • 2

    Long Drivers

    M. Owusu +3

    −4
  • 3

    Eagle Co.

    S. Harper +3

    −3
  • 4

    Par-tners

    L. Chen +3

    −1
  • 5

    Front Nine

    R. Singh +3

    E

Team scorecard

Team 04 · The Birdies

No app · scan to score

H1

4

H2

3

H3

5

H4

4

H5

4

H6

3

H7

—

H8

—

H9

—

4 players

Sponsor placement

Domino's Pizza

Pizza cart sponsored by Domino's Pizza

Event: Parkers · Summer Client Day

Leaderboard bannerHoles 6 · 12 · 18Recap export
Section 18 · Roadmap

Build roadmap.

Five phases, from playable MVP to repeatable annual product.

  1. 1

    Phase 1 · Run a basic event end-to-end.

    Playable MVP

      Event setupCourse setupPlayersTeamsQR scoringLeaderboard
  2. 2

    Phase 2 · Reliable enough for paid pilots.

    Sellable MVP

      Admin correctionFinal lockUnlock by adminExportsFallback links
  3. 3

    Phase 3 · Commercially useful.

    Branded event layer

      BrandingSponsor slotsCharity linkPublic event pageTV / display mode
  4. 4

    Phase 4 · Turn it into a real product.

    Monetisation

      StripePlansLimitsBillingEvent pass logic
  5. 5

    Phase 5 · Make annual plans worthwhile.

    Repeatability

      Event historyPlayer historyDuplicationLeaguesRecurring groups

Operating principles

1

Software first, services second.

2

Companies run the event; Roundmark supports them.

3

No app downloads for players.

4

Scoring must be simple and reliable.

5

Sponsor slots are useful; sponsor reporting can wait.

6

Charity links are useful; donation processing can wait.

7

Annual pricing is cleaner than monthly.

8

Do not build for golf clubs first.

9

Do not chase every tournament format.

10

If a feature does not help someone run a better golf day, do not build it yet.

Section 19 · Recommendation

Build the simple app.

Decision panel

Build the simple app.

Roundmark should start as a self-serve golf day app for companies, teams and societies.

Focus now

SetupPlayersTeamsQR scoringLeaderboardResultsHistorySponsor slots

Do not build yet

  • Managed service
  • Club system
  • Charity fundraising platform
  • Complex rules engine
  • Agency platform
  • Enterprise tournament management

Next decision

  1. 1Build clickable MVP flow
  2. 2Test with 5 organisers
  3. 3Validate pricing
  4. 4Identify first pilot

Build the MVP flow first. Sell the product second. Expand only after real events.

Next step

Build the clickable MVP flow, then test it with real golf day organisers.

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